SMM Specialist

Candidate Requirements.

• Bachelor’s degree in Business Administration, Marketing, Education, Management, or a related field.

• 2–5 years of professional experience in Social Media Marketing, preferably within the education sector.

• Advanced knowledge and practical experience with major social media platforms.

• Strong analytical and critical thinking skills, with the ability to interpret performance data.

• Demonstrated ability to work collaboratively within a team environment.

Key Responsibilities.

• Manage and administer the social media accounts of the education center (Instagram, Facebook, TikTok, etc.).

• Develop and implement weekly and monthly content strategies and editorial calendars.

• Prepare high-quality written content for social media platforms (copywriting).

• Generate creative concepts for posts, stories, reels, and video-based content.

• Coordinate the development of visual materials in collaboration with designers and videographers.

• Plan, launch, and optimize advertising campaigns via Meta platforms (Facebook and Instagram).

• Monitor, analyze, and evaluate advertising performance and page analytics, and prepare periodic reports.

• Ensure that inquiries received through social media channels are directed to the sales and registration team.

• Monitor emerging social media trends and propose innovative ideas to enhance the platform’s development.

• Implement strategic initiatives aimed at increasing audience engagement and follower growth.

• Organize and coordinate short photo and video production sessions when required.

• Conduct competitor analysis and relevant market research to support digital marketing strategies.

Employment Information.

• Work Schedule: Six days per week - Five days: 10:00 – 19:00, Saturday: 10:00 – 16:00 (short working day)

• Salary: To be determined during the interview based on the candidate’s qualifications, competencies, and professional experience.

• Annual salary adjustment based on performance evaluation.

• Opportunities for career advancement from Specialist to Senior Specialist, Lead Specialist, and other higher professional positions.

• Employment in accordance with an official labor contract.

• Location: Ataturk Avenue 39A, StudyLab Education Center.

Qualified candidates are invited to submit their CVs (in PDF format) to the e-mail address in the Apply for job button, indicating “SMM Specialist” in the subject line of the email.