Retail Sales Director

Sinteks Group of Companies is looking for a “Retail Sales Director” for the Mass Market segment!

Attention Candidates: Kindly ensure careful review of the stated requirements and indicate the relevant knowledge and skills required for the position when submitting your application.

Job purpose:

• Retail Sales Director is responsible for leading the overall retail sales function, ensuring sustainable sales growth, profitability, operational excellence, customer experience and strategic development of assigned brands and stores. The role carries broader commercial accountability, including buying and assortment planning, pricing and margin management, markdown and promotion strategy, and stock and inventory ownership across the assigned retail portfolio. The position ensures that all brands and stores operate in line with company strategy, approved budgets, internal policies, commercial targets, and long-term business objectives.

Main responsibilities:

Retail strategy and Business performance.

• Develop and implement retail sales strategies aligned with company objectives, market conditions, brand positioning, and customer demand.

• Monitor performance across assigned brands and stores, identify growth opportunities, and ensure timely corrective actions.

• Define sales priorities, performance expectations, and operational focus areas for Brand Managers, Sales Managers, and store leadership teams.

• Ensure continuous improvement of retail productivity, profitability, service quality, and store execution standards.

Sales, profitability and P&L management.

• Oversee sales planning, budgeting, forecasting, and performance review across brands and stores.

• Monitor revenue, gross margin, profitability, operating expenses, and P&L performance, and ensure that commercial decisions support approved financial targets.

• Review sales trends, customer behavior, market developments, and competitor activity to adjust business priorities when needed.

• Ensure effective cost control and efficient use of company resources within the retail function.

Buying and assortment planning.

• Lead and oversee buying and assortment planning decisions in coordination with Brand, Commercial, and Planning teams, based on sales history, market trends, customer needs, store formats, and brand strategy.

• Ensure that assortment structure, category mix, product depth, price architecture, size availability, and seasonal ranges support sales and profitability targets.

• Review product performance, sell-through, slow-moving items, missing assortment opportunities, and post-season results to improve future buying decisions.

• Provide senior-level guidance on range selection, product prioritization, and store allocation principles.

Pricing, margin, markdown and promotion strategy.

• Define and oversee pricing, margin, markdown, and promotion strategy in line with company commercial objectives and approved authority limits.

• Monitor gross margin, discount levels, promotion profitability, price competitiveness, and markdown impact on inventory clearance and profitability.

• Approve or recommend markdown actions, promotional mechanics, clearance plans, and margin protection measures according to delegated authority.

• Ensure that promotions and price changes are commercially justified, operationally executable, and properly communicated to stores.

Stock and inventory ownership.

• Own and monitor stock performance across assigned brands and stores, including stock availability, inventory cover, stock turnover, ageing stock, sell-through, and replenishment effectiveness.

• Ensure proper balance between product availability, working capital efficiency, inventory risk, and sales opportunity.

• Coordinate with Commercial, Logistics, Warehouse, and Finance teams to resolve stock shortages, overstock, allocation issues, delivery delays, and inventory discrepancies.

• Drive actions to reduce slow-moving stock, prevent excessive markdown dependency, and improve stock productivity.

​​​​​​​Store operations and customer experience.

• Oversee store operations to ensure compliance with company policies, retail standards, visual merchandising requirements, customer service expectations, and internal procedures.

• Ensure regular review of store performance, store visit results, audit findings, customer complaints, and service quality indicators.

• Drive improvements in store productivity, operational discipline, selling behavior, customer experience, and campaign execution.

• Ensure that all stores are properly prepared for seasonal periods, campaigns, peak trading periods, openings, and key business events.

​​​​​​​Expansion, supply chain and stakeholder management.

• Support business expansion by assessing store performance potential, market opportunities, location performance, and operational readiness.

• Build and maintain effective relationships with landlords, suppliers, business partners, and internal stakeholders to support retail growth.

• Oversee coordination with supply chain and logistics functions to improve stock flow, reduce operational delays, and ensure store supply continuity.

• Escalate major risks related to store operations, supply continuity, lease matters, supplier performance, or business expansion.

People leadership and workforce planning.

• Lead, coach, and develop Brand Managers, Sales Managers, and other direct reports to build a high-performing retail management culture.

• Work with HR on strategic workforce planning, recruitment priorities, staffing levels, succession planning, and management development.

• Ensure clear accountability for store leadership teams through performance targets, regular feedback, and corrective action follow-up.

• Promote a performance-driven, customer-focused, and commercially disciplined retail culture.

Governance, reporting and risk control.

• Set and monitor KPIs for brands, stores, and retail management teams, ensuring regular performance reporting and management review.

• Ensure timely reporting on sales, profitability, operations, stock, customer experience, people, risks, and corrective action plans.

• Establish governance over commercial decisions, including buying input, pricing, markdowns, promotions, stock actions, and inventory risk escalation.

• Ensure compliance with internal rules, audit requirements, approval limits, cash discipline, stock control, and company governance standards.

​​​​​​​Requirements:

Education:

• Higher education in Business Administration, Retail Management, Economics, Finance, Marketing, or a related field.

• MBA or relevant executive/retail leadership certification is an advantage.

​​​​​​​​​​​​​​Experience:

• Minimum 10 years of retail leadership experience, preferably in fashion, lifestyle, FMCG or mass market retail, including at least 5 years in a senior multi-store or multi-brand management role.

• Strong experience in buying, assortment planning, pricing, margin management, markdown strategy, promotion planning and stock/inventory ownership.

​​​​​​​​​​​​​​Professional knowledge:

• Retail strategy, sales management, P&L management, retail KPIs, store operations, customer experience, visual merchandising, workforce planning, supply chain coordination, internal control, and business expansion.

​​​​​​​Technical skills:

• Advanced MS Office skills, especially Excel and PowerPoint.

• Knowledge of ERP, BI/reporting tools, and retail analytics is preferred.

• Good command of English is preferred.

​​​​​​​Competencies:

• Strategic thinking and business acumen

• P&L and financial discipline

• Analytical thinking and data-based decision-making

• Change management and execution discipline

• Commercial ownership and margin mindset

• Buying, assortment and inventory judgment

• Customer and market orientation

• Problem solving and risk management

• Leadership and senior team management

• Negotiation and stakeholder management

• Operational excellence and process improvement

• Ability to work under pressure and manage competing priorities

Interested candidates can apply by clicking the link provided in the "Apply" button.