Head of Marketing division
Tam Ştat
Head of Marketing Division
Location: Azerbaijan (with international travel as required)
Reports to: CCO
Department: Marketing, Market Intelligence, Communications
About Prime Cotton
Prime Cotton is the leading producer of cotton fiber and yarn in Azerbaijan, with a growing international presence. Our product range includes refined and non-refined cotton oil, cottonseed meal, cottonseed, and cotton/yarn waste products. We serve both domestic and global markets with a commitment to innovation, quality, and value creation.
We are entering our next phase of growth, and we are seeking a Marketing Manager to lead our global marketing strategy, commercial intelligence, branding, and external engagement. This is a high-impact leadership role responsible for driving revenue, expanding market reach, and building long-term brand equity across a diverse portfolio of products and services.
Key Responsibilities
1. Strategic Leadership & Growth
Develop and lead marketing strategies across domestic and international markets.
Identify new product opportunities and value-added solutions for all product lines (cotton fiber, yarn, oil, seed, meal, and waste).
Ensure alignment between marketing strategy and cross-functional business objectives (Sales, Finance, Production, Logistics, Planning).
2. Market Intelligence & Commercial Insights
Build and scale market intelligence capabilities to monitor trends, pricing, competition, and sector shifts.
Develop dashboards and reporting tools for real-time decision-making.
Provide actionable, data-backed recommendations for investment, pricing, product positioning, and market entry.
3. Commercial Enablement
Partner with sales to drive customer acquisition, retention, and large account growth.
Optimize pricing strategies, product positioning, and brand development to support profitability.
Support development of new distribution channels, partnerships, and customer-facing initiatives.
4. Brand, PR & External Relations
Lead corporate communications, PR, and media strategy to build a strong, respected brand locally and internationally.
Serve as the external face of Prime Cotton in industry forums, trade associations, and government engagement.
Ensure consistent, strategic messaging across all channels and stakeholder groups.
5. Team Leadership
Build, coach, and retain a high-performing marketing team.
Drive a culture of innovation, accountability, agility, and commercial excellence.
